Working as an Art Director for Sephora’s social media team is a dynamic blend of artistry and strategy. Every day involves shaping visually stunning campaigns that embody Sephora’s bold beauty vision while connecting with diverse audiences. You collaborate with designers, photographers, and influencers to craft content that inspires and empowers beauty enthusiasts. It’s fast-paced, but the creativity is limitless—turning trends into stories and products into experiences, all while keeping a finger on the pulse of what’s next in beauty.
I was also a member of Sephora’s AI taskforce, a collaborative group of creatives tasked with exploring the potential of artificial intelligence, conducting in-depth research, and presenting our findings and insights to the wider team.